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Virtual Retail Marketing/Foodservice Share Group


SIGMA is an organization that supports education for employees at all levels of our members' companies. 

Our Retail Marketing/Foodservice Share Group is now in its fifth year.  Based on successful programs in 2021, we have been asked by our membership to hold both virtual and live programs in 2022 (environment permitting).

Our total plan for 2022 includes the following program dates:



February 1, 2022

Virtual Gathering #1

 March 15, 2022 Virtual Gathering #2

June 5-8, 2022

In-person Foodservice Gathering in conjunction with IDDBA

October 25-27, 2022

In-person - Share Group
                   Middleby, Texas

November 2022

Virtual Gathering #3

All virtual programs will be held at 1:00 PST / 4:00 EST
    » Each virtual session will last 1 - 1 ½ hours

Additional Details

  • Once a company registers via the SIGMA registration system, the person who registered the company will receive a confirmation email and a request to provide names of additional attendees.
  • Each attendee will receive a personal webinar link for each virtual program.
  • Only registered attendees will be admitted to the program.
  • Some of our initial program topics throughout the year include:

  • Post Pandemic Behaviors: Trends & Implications for Convenience Retailing & Foodservice
     Operationally Speaking …Foodservice Realities, Challenges and Solutions
  • Considerations for the consumer / guest engagement
  • Foodservice Marketing:  Attracting more consumers
  • Diversity and Inclusion Through Food
  • Market Tours

SIGMA Marketer Member Rate

Entire Year-Long  Virtual Program (3 Sessions)
$400 / Company License
Multiple Attendees 

Non Member Rate

Entire Year-Long Virtual Program (3 Sessions)
$2250 /  Individual Rate

Separate registration will be required for the in-person programs

QUESTIONS about our group or program?
Call Kay Segal, Business Accelerator Team: 602-690-8501 or email


Register Online Now

Access these benefits with our VIRTUAL PROGRAM 

» VIRTUAL program = one rate,  3 sessions, multiple seats per company

» Insightful content and interaction throughout the year

» Ability to connect with peers around the US

» Opportunity to have multiple company members attend part or all sessions!

» Both small group dialogue and entire group dialogue

» Fun, virtual networking!  


Don't have a SIGMA account? 
Send your name, title, company, and email to and we will get you set up!